Established in 2017
Our Story
Established in 2017, Zólupez is Latinx Family Owned. Independent U.S. Business. Authentically Inspired by Our Mexican Heritage and Personal Experiences.
"I brew my beers with flavors and ingredients from my family's traditional Mexican culture, such as piloncillo to agave. Brewed with soul and passion right here in America. Each craft beer was genuinely influenced by my personal Mexican heritage. Years of experimenting went into my recipes. Enjoy. ¡Gracias!"
- From Founder & Brewer Javier Chávez, Jr.
Our Founder & Brewer: Javier Chávez, Jr.
Born and raised in Utah, U.S.A., Javier Chávez, Jr. is the proud son of hard working Mexican immigrants. A lawyer, turned brewer, Javier founded Cerveza Zólupez Beer Company in the U.S. to share the diverse culinary and beer heritage of his Mexican culture.
Javier home brewed in his apartment for years, constantly running into a dilemma: he struggled to find a craft beer that paired with his family's Mexican food . . . so he brewed his own. That's how Cerveza Zólupez Beer Company got its start.
After years of fine tuning his brew skills in California, taking workshops and classes at brew stores, brew clubs, craft breweries, and at UCLA's Extension program, Javier was inspired by exposure to Mexico's dynamic craft beer movement, known as "cerveza artesanal" (artisanal beer) - especially in Baja California and Monterrey, Mexico.
Spending time in Mexico with family, Javier personally experienced this colorful and tasty Mexican craft beer scene first hand, in the land of his ancestors.
These life events - passion for brewing and his family's Mexican cultural heritage- propelled Javier to finally launch his own cervecería brewery. Javier always says “my dream, mi sueño, finally came true!” Zólupez was founded in 2017.
A lawyer, with an MBA, Javier brings diverse skill sets to the brewing and craft beer industry.
La Cervecería (The Brewery).
Headquartered in the U.S.A., the Zólupez Brewery proudly creates Mexican influenced beers- inspired directly from Javier's personal family experiences in Mexico.
We're members of the Brewer's Association (BA certified independent), U.S. Mexico Chamber of Commerce, Utah Hispanic Chamber of Commerce, Utah Brewer's Guild, and Ogden/Weber Chamber of Commerce.
Cerveza Zólupez Beer Company is a certified ethnic minority-owned business enterprise (MBE), certified by the National Minority Supplier Development Council (NMSDC).
We're a production brewery, our focus is beer, not food prep. So no restaurant or tasting room at the moment.
We’re working hard to bring even more cervezas your way, keep an eye on our social media and this website for info on beer updates. ¡Muchas Gracias! 🙂